Hale to napoleon b



No. 6I6,235.

` Patented Dec. 20, |898. A. II. HIEATZMAN.

CAR ADVERTISING DEVICE.

(Application -led Nov. 17, 1897.|

3 Sheets-Sheet I.

No Model.)

- NVENTOR lAtlornej/ WTNESSES TH: Nonms Pains co.. PHoT'o-umo.. WASHINGTON. n. c.

No; s|6,2s5. Patented nec. 2o, |398. A. H. HlEATzMAN.

GAR ADVERTISING DEVICE.

, (Application led Nov, 17, 1897.)

(No Model.) 3 Sheets-Sheet 2.

A Harney No. 6|6,235. Patented Dec. 20, |898.

A. H. HIEATZMAN.

CAR ADVERTISINGV DEVICE.

(Application filed Nov. 17, 1897.]

(No Model.) 3 Sheets-Sheet 3.

WITNESSES /N VEN T01? www @wf/#W f @@M Y @www UNITEDV STATES PATENT OFFICE.

ARTHUR H. HIEATZMAN, OF BALTIMORE, MARYLAND, ASSIGNOR OF ONE- HALF TO NAPOLEON B. LOBE AND ERNEST M. MANGER, OF SAME PLACE.

-GAFI ADVERTISING DEVICE.

SPECIFICATION forming part of Letters Patent No. 616,235, dated December 20, 1898. Application iled November 17, 1897. Serial No. 658,797. (No model.)

To all whom t may concern:A Be it known that I, ARTHUR l-I. HIEATZMAN, residing at Baltimore, in the State of Maryland, have invented certain new and useful Improvements in Car Advertising Devices, of which the following is a specification, reference being had therein to the accompanying drawings.

This invention relates to advertising appliances intended especially to be used in connection with the backs of street-car seats.

The object of the invention is to produce an advertisement-holder for the back of a car-seat which shall retain advertising-cards and similar advertising devices in conspicuous position, yet without obstructing the free access to the car-seats and which under certain conditions may also answer other purposes in connection with car-seats.`

Figure 1 is a back view of a car-seat back of reversible type, with advertisement-holding frame or support attached. Fig. 2 is a crosssection ofthe same. Fig. 3 is a broken detail elevation of the metallic frame of one of the advertising-pockets. Fig. 4 is an edge View of Fig. 3. ofthe end pockets, and Fig. 6 a section of the same. Fig. 7 is aface View of part of the holding frame or support. Fig. 8 is acrosssection of bar A of the car-seat on line of an advertisement, with modification of the display-card holder. Fig. 9 is an elevationof the holder in Fig. 8. n Fig. 10 is a plan View; Fig. 11, a bottom view of the cap; Fig. 12, a

section of the bar and holder on the line of aA partition. Figs. 13 and 14 are reverse views of the holding-strip. Fig. 15 is a cross-section of bar 7. Fig. 16 is a plan of part of bar 1, with section of bars 7 in notches 6. Fig. 17 is a cross-section of car-seat back, showing bars 1 and l1 and partition 7 applied. Fig. 18 is a broken detail showing partition 7 and section of bar 1.

The seats of so called summer-cars, which extend crosswise of the body of the car, are generally made with reversible backs, so that what is the front of a car-seat in one direction is the rear in the other direction. The back of the car-seat is connected by a swiveled or pivoted connection to a support at the ends of the seat, so that the back swings over. Passengers in all the car-seats except Fig. 5 is a face view of one `The rear face of the seat-backs of such carseats is therefore an excellent place for the displayof advertising matter; butto he available with good results this space must be occupied with advertising matter which does not interfere with the ready access to the seat. If display-cards are used, they must be protected from defacement by the pocketknives or pencils of mischievous passengers. The' advertisement must be held firmly, so as not to be broken or displaced when the seatbacks are turned, and generally it Will be advisable to have one set of advertisements at the top of the reversible seats and another set at the bottom readingl in reverse direction, as do the warning notices now painted on the backs of many street-car seats. The advertising matter should `be so protected that the car-seats can be readily washed without defacing the advertisement. As advertisements of this character are generally paid for by the month, it becomes necessary that advertising-cards displayed on the backs of car-seats should be accessible for removal or change, but not so readily accessible that passengers can easily tamper with them.

My device as applied to the usual form of reversible car-seat back is shown in Figs. l and 2. The seat S is of usual character. The back B is connected to its supports, so as to turn over in a well-known Way. The bars A A, which alternately become the top and bottom bars of the car-seat back, are the main supports of the advertisement-holder of my present invention, taken in connection with the metallic frame attached thereto. The seat-bar is really the support against which the advertising matter rests,and inyrdevice as a Whole differs from ordinary pictureframes, label-holders, and the like in the fact that I utilize the seat-bar as far as possible as a backing or support for the advertisement and do not need a special back, as is usually found in pictures, framed advertisements, dto.

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In the form shown in Figs. 1, 3, and et the bottom strip ce of the frame or support is attached to bar A, as in Fig. 2. This strip a preferably extends, overhangs, or projects a little toward the median line of the seat-back, so as to enlarge the area beyond that afforded by bar A, and the strip a is secured to the said bar, as by screws passing through flanges b. The metallic strips CL then project far enough beyond the rear plane faces of the seat-bars A to form a support for the advertisement and its cover, the edge of bar a having an upturned flange, as shown in Fig. 6 and as hereinafter referred to and similar to the bead or flange of a picture-frame for holding a glass in such a frame. The strip o. has a number of partition-strips c rigidly connected thereto and preferably made integral therewith, and it also has a number ot' removable strips c', which may be attached either to bar A or to strip a.

As seen in Figs. 3 and 4, the partition-strips chave overhanging edges, and the strips a have edge flanges projecting beyond the plane of the seatbars. The partition-strips c c also have edge llanges, and these and the partitions form a pocket similar to many well-known card-receptacles. In this pocket p an advertising-card may be inserted and preferably` also a covering piece of glass, which just lits the pocket. The tongued pieces d, just long enough to lill the space between the two adjacent partitions c c and having tongues intei-locking therewith, are inserted at the edge of the advertisement and its glass cover and held by a fastening device, such as screw K, which enters the bar A and holds the contents of the pocket in place. Some of the partitions c may be bent over and secured to the top of bar A, as shown at C2.

In Fig. 7 one of the removable partitionstrips c' is shown, and the pocket-cover d' extends the length of two pockets. This modification will be readily' understood, whereby twoor more pockets can be thrown into one.

In Figs. 2, 5, and 6 I show the end pockets, which are made with a slot in the top bar d3, and aspace behind this bar leading to the pocket. These end pockets (and one or more other pockets may be so constructed) are in condition to receive an advertisement on a strip of slightly-flexible metal. The metal strip, of the right size to fit the pocket, may be passed into this slot, and when entered entirely into the pocket will spring under the top bar and be held against removal.

In the modication shown in Figs. 8 to 14 the bar o. has a long strip of metal 1 secured to that edge which is the lowest when bar A is the top of the seat-back. The strip 1 has a flange or series of flanges 2, which extend between the spindles of the car-seat, and by screws or other fastening devices passing through these flanges into bar A the strip 1 is held rmly to the bar A.

The distinction between the bar 1 and bar a, herein described, is mainly in the fact that the bar a is integral with or firmly attached to at least some of the partitions c, while the bar 1 is not so connected. Itis not intended in the generic claims to limit to the construction wherein the bar a. is used to such a bar as increases the advertising-space beyond the area of the car-seat-back bar A.

Strip 1 extends, preferably, a little lower than bar A by a vertical lip or oset from flange 2 and then projects, as at 4, in a plane about parallel with flange 2 and turns up at the edge, forming a trough 5, which thus extends nearly the whole length of bar A. The part of the strip 1 above this trough may be called a lip or extension of the seatbar, and trough 5 is at the bottom of said lip. This trough is or may be notched, as at 6 6, for the insertion of partitions 7.

The partitions 7 are thin strips, preferably of metal, having flanges S extending at each side, and these partitions 7 may be secured to the bar A at convenient distances apart, preferably by screws passing through holes 9 into the bars A, although the notches G hold the lower ends of these partitions to some extent.

The cap-plates 11 are preferably as long as the average space proposed for a single advertisement, with the width of a partition added. These cap-plates are preferably of metal and may be attached to the top of seatbar A by screws passing through holes 12. The edge of the cap-plate overhangs the edge of the seat-bar A, as at 13, and terminates in a downturned flange 13. This edge or flange overlaps the end of partition 7 in whole or in part. As shown in Fig. 9, the cap-plates l1 break joints opposite partitions 7. Some or all of these cap-plates are provided with buffers 14. The bulfer 14: may be a piece of rub- `ber in form of the frustum of a pyramid inserted in a tapering hole 15 in the cap-plate, so that the smaller end of this frustum projects above the plate 11, and by this tapering form the frustum is held firmly to plate 11 and bar A. The frustum thus serves as a buffer or bumper between the seat-back and the seat or support therefor when the car-seat back is turned over, so that bar A rests on the seat proper.

It will be seen that a space is provided between the strip l and cap 11 and between two adjacent partitions 7,with the flanges of these strips and partitions over-hanging the edges of this space like a picture-frame. Inthis space may be inserted, first, a cushion e, of leather, cloth, or paper, or other yielding substance, to give elasticity to the support; secondly, the card C, on which an advertisement is printed or engraved; third, the glass g, the edges of which may rest on a gasket of rubber or other material to protect it from being broken by contact with the metal. The buffers 14 protect these glasses from shock. I am aware that rubber packing has been used in frames to protect pictures, looking-glasses, and the like from breakage and to prevent ICO IIO

the ingress of water in washing the glass, but usually not in connection with metallic frames. In my advertising device the glass covers, being small, will not be as liable to 'breakage as would larger glasses.

By the removal of any one of the plates 1l access is had to the pocket to insert or remove the advertisement and its packing or cover. By removing a partition 7 an advertisement of a little more than double the usual size may be placed in the double pocket or space so formed. The glass g will of course be of corresponding size.

As will be understood from the modifications shown, I may make numerous changes in the form of parts of my invention. The advertisem ent-card is generally fran gible and the glass cover especially so. These must be protected against danger of breakage, for which purpose I use buffers and elastic packing, and the card must be prevented from being damaged by Washing or by weather, for which purpose I use flexible strips or packing at the edge of the glass, the elastic packing behind the card serving a purpose to close the parts and keep the entire device in close t.

I am aware that signs are painted on the backs of car-seats, and cards may be tacked to such seats without involving the use of my invention, which consists of means for making a durable, safe, and attractive device.

My device, is believed to be quite distinct as an invention from a common picture-frame, card or label holder, or mirror. The crossbars A of a car-seat back are generally of Wood. My advertisement-holder is ofk inetal and adds to the strength of the seat-back bar and prevents its defacement by cutting or otherwise. In picture-frames a separate back is generally required. I utilize the car-seat bar and need no other back to myadvertising device.

Picture-frames and the like are not generally 'subjected to such shocks as arise from the reversal of car-seats. Consequently no such provision to prevent the breakage of the glass of a picture-frame is usually provided as I provide for the protection of the frangible covers of my advertisement.

What I claim isl. In a car-seat advertising device, thewooden seat-bar, the flanged metallic strip connected thereto, the slotted strip forming with the flanged strip a pocket with slotted entrance, and the advertising-piece of thin metal inclosed in said pocket, lsubstantially as described.

2. In a car-seat advertising device, the bar of the seat-back, a metallic strip secured thereto and having a hanging lip forming an extension of the said bar, retaining-partitions, a holding-cap, and the advertisement and glass cover therefor held in the pocket formed by said strip, partitions, and cap, all substantially as described.

3. In a car seat advertising device, the bar of the seat-back, a metallic strip secured thereto and having a hanging lip forming an extension of the seat-bar, a trough below said lip having recesses for the insertion of partitions, the removable partitions resting on said recesses and secured to the seat-bar, and the cap secured to the seat-bar and forming a cover to the pockets, substantially as described.

4. In a car-seat advertising device, the

reversible seat-back having a Wooden bar extending lengthwise of the seat-back, the metallic strips attached to said seat-bar and having edge flanges projecting beyond the plane of the seat-bar, partitions extending between these strips forming a pocket, the inclosed advertisement and the covering-glass in such pocket, and the elastic buler acting to prevent the breakage of said glass when the seat is reversed.

5. In a car seat advertising device, the wooden seat-bar, a metallic strip at each edge of said seat bar said strips having edge fianges, metallic partitions extending between these strips forming pockets, and the advertisement and its glass cover secured in saidpockets, all combined substantially as described.

6. A carfseat advertising device consisting essentially of a reversible seat-back having parallel bars which rbecome alternately the top and bottom bars of the seat-back when the seat-back is reversed, a metallic frame connected to each of the bars of said seatback, the interior metallic strips of said frames being permanently attached to the seat-bars and the outer metallic strips removably connected to said seat-bars metallic partitions separating the spaces between said strips into pockets; and advertisements and covering-glasses held in said pockets; whereby the reversal of the seat-back brings the bars containing advertisements alternately at the top of the seat-back, all substantially as described.

In testimony whereof I affix my signature in presence of two Witnesses.

ARTHUR H. HIEATZMAN.

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